Publicity vs. PR: Knowing The Variation

Publicity vs. PR

Public relations and publicity are frequently mistakenly seen as Same. Actually, Public Relations Are Different  From Publicity.

A firm, organisation, or person’s media presence is referred to as publicity. News reports, articles, and details on events are examples of publicity materials. Publicists obtain publicity for their clients by promoting, and publicity generates public awareness and interest around a brand.

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Publicity, as opposed to PR, exists only for the purpose of drawing attention. Unlike PR, public re­lations goes beyond simply catching the public’s e­ye. It uses specific me­ssages to reach the right pe­ople. It seeks to change­ what they know, how they act, and how they fe­el. The goal? To help the­ organisation achieve what it set out to do. In other words, PR fosters relationships among all those impacted by the client while also managing the client’s overall reputation. PR is a managerial function that focuses on image management and relationship building.

In public relations, Telling a story, Organising an event, or the newest development to the media is Important, but it’s not the only responsibility. In the field of public relations, publicity is seen as a quick and inexpensive technique to secure media coverage for a client. Claiming that publicity and public relations are interchangeable misses the real aims and purposes of each field as well as the remaining duties of a PR practitioner.

The duties and resources of PR professionals consist of (but are not restricted to):

  • Press kits
  • press releases
  • media observation
  • handling crises
  • Coordination of an event
  • Participation on social media
  • Management of reputation
  • Announcements for public service
  • Letters of pitch
  • media alerts

It is evident that public relations professionals handle more than just media coverage. Visit RV Rising Your Public Relations Agency now to find out more about the benefits of public relations and what it can achieve for you.

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In the field of public relations, publicity and public relations are often misunderstood as interchangeable terms. However, they serve different purposes and responsibilities. Public relations professionals go beyond securing media coverage and also handle various duties such as storytelling, event organization, and managing client relationships. To fully harness the benefits of public relations and understand its potential, visit RV Rising Your Public Relations Agency. Discover how public relations can elevate your business and gain exposure in leading news magazines.