The Pride of India Conclave 2025, an illustrious event celebrating the nation’s most distinguished brands and leaders, honored Sansaar – A D’Decor Brand with the prestigious India’s Rising Star Award. Hosted by The Brand Story, the conclave recognized brands that exemplify innovation, sustainability, and excellence across various industries. This year’s edition saw a confluence of industry stalwarts, business leaders, and visionaries who are shaping India’s future with their pioneering contributions.
Sansaar – Weaving Elegance, Innovation, and Sustainability
In the realm of home décor, Sansaar – A D’Decor Brand stands as a beacon of innovation, sustainability, and style, offering a diverse range of curtains, upholstery, and multipurpose fabrics designed for modern homes. The brand seamlessly blends contemporary aesthetics with sustainable craftsmanship, making luxury home furnishings accessible to the environmentally conscious consumer.
High-Quality Curtain and Upholstery Fabrics
Backed by the legacy of D’Decor, Sansaar has revolutionized the home décor industry with its premium-quality curtain and upholstery fabrics, meticulously crafted for durability and elegance. The brand prioritizes sustainability by utilizing non-toxic materials, eco-friendly dyes, and sustainable production processes, ensuring that luxury and environmental responsibility go hand in hand.
Bollywood superstar Ranveer Singh, Sansaar’s brand ambassador, brings his signature charisma and style to the brand, reinforcing its vision of redefining luxury living with elegance and innovation.
Sansaar’s commitment to quality extends to the raw materials it uses. The brand incorporates certified yarns, including recycled polyester and organic cotton, to produce fabrics that are both opulent and long-lasting. With fire-retardant options and easy-clean solutions, Sansaar’s collections cater to homeowners who prioritize safety, convenience, and style.
A Legacy of Leadership in the Textile Industry
With a state-of-the-art production facility spanning 104,754 square meters and a manufacturing capacity of 70,000 – 80,000 meters, Sansaar has established itself as an industry leader. The brand operates one of the world’s largest curtain and upholstery mills, equipped with cutting-edge European finishing machines, advanced digital printing technology for wide-width fabrics, and robotic warehouses for streamlined inventory management.
Additionally, Sansaar has embedded sustainability into its operations with the installation of 3.85 MW of rooftop solar panels, contributing 8% of the facility’s electricity consumption. This green initiative underscores the brand’s commitment to a sustainable and energy-efficient future.
Revolutionizing the Shopping Experience
Sansaar ensures an effortless shopping experience through its user-friendly app and online portal. Customers can conveniently access pricing, stock availability, e-catalogs, and order tracking, making it easier than ever to explore and purchase Sansaar’s premium fabrics. With a robust distribution network of over 500 dealers and products available in 450+ stores across India, Sansaar continues to bring its premium home décor solutions to a growing audience.
Sustainability at the Core
Environmental stewardship is deeply ingrained in Sansaar’s philosophy. The brand actively works towards minimizing its ecological footprint through several key initiatives. It recycles 50% of the water used in production and sources 8% of its total energy from solar power. Additionally, it recycles 100% of non-hazardous waste and incorporates recycled polyester yarns and eco-friendly dyes in its fabrics. These sustainability efforts ensure that Sansaar’s products are not only luxurious but also environmentally responsible. Despite the added costs of sustainable practices, the brand remains committed to offering premium products at competitive prices, ensuring that eco-conscious living is within reach for all.
Sustainability Goals for the Future
Looking ahead to 2025, Sansaar aims to further its sustainability efforts with ambitious goals. The brand is committed to reducing greenhouse gas emissions by 50% by transitioning to biomass energy instead of coal. It also plans to recycle and reuse 95% of its total water consumption in manufacturing and increase the use of sustainable materials. With a 50% growth target for fabrics made from recycled yarns, organic cotton, and Better Cotton Initiative (BCI) cotton, Sansaar envisions a future where luxury and sustainability are seamlessly intertwined, setting new industry benchmarks.
Expanding Horizons – Beyond Curtains and Upholstery
While Sansaar is renowned for its curtains and upholstery fabrics, the brand is poised for strategic expansion into bedding and cushions. This diversification will allow homeowners to create cohesive, stylish interiors that embody Sansaar’s signature blend of elegance, quality, and sustainability.
With its innovative designs, cutting-edge infrastructure, and unwavering commitment to sustainability, Sansaar – A D’Decor Brand has emerged as a symbol of excellence in home décor. The brand’s dedication to transforming homes into elegant sanctuaries is matched by its vision of a greener, more sustainable future. Sansaar is truly India’s Rising Star.
A Tribute to Excellence
Speaking about the significance of the India’s Rising Star Award, Abhay Kaushik, Founder & Editor-in-Chief said “Sansaar – A D’Decor Brand is a testament to India’s spirit of innovation, craftsmanship, and sustainability. The brand has redefined luxury living while staying deeply committed to environmental responsibility. The Brand Story is honoured to recognise Sansaar as India’s Rising Star.” Mr Siddesh Pathre, Managing Partner, The Brand Story said” It is an honor to recognize Sansaar as India’s Rising Star, and I have no doubt that it will continue to set new benchmarks for excellence and conscious living in the home decor furnishings industry.”
