Cinema has always been a reflection of society, shaping perceptions and inspiring change. But behind the lens, a transformation is taking place-one that’s driven by women stepping into leadership roles across the Media & Entertainment industry. From directors and screenwriters to cinematographers and editors, women are no longer just part of the narrative; they are actively redefining it.
This Women’s Day, Midday speaks with Meghna Ghai Puri, President of Whistling Woods International (WWI), on the evolving landscape of women in the Media & Entertainment industry, the challenges they face, and the role of education in fostering lasting change.
The film industry has historically seen fewer women in key creative roles such as direction, writing, and editing among others. How do you see this changing?
When we started Whistling Woods International, it was rare to see female students opt for film. But today, that’s changing rapidly. More women are stepping into roles across direction, producing, cinematography, screenwriting, and editing among others. It’s encouraging to see them excel in areas that were traditionally male dominated
The industry is evolving, but there’s still a long way to go. While many women are excelling in leadership and entrepreneurial roles across media companies, I believe we need to work towards creating a truly inclusive workspace and continue our efforts towards achieving this goal.
Meghna Ghai Puri, President Whistling Woods International
How does Whistling Woods International contribute to creating opportunities for women in film?
At WWI, equality isn`t just a goal; it’s a commitment. The institution has been at the forefront of providing equal opportunities, nurturing women leaders, and bridging the gender gap in creative arts education.
Some of our finest filmmakers & technicians are women. Over the years, we’ve seen a significant shift in how women are perceived and positioned in the industry. I strongly believe this has happened through having women at decision making & leadership roles at the Institute. We have been able to create a work environment that empowers women with equal opportunities, equal pay and unprecedented career growth.
And of course, education plays a key role in this transformation all across. Hence to contribute towards this change, we offer scholarships and have partnered with NGO’s like Laadli – A Population First initiative to raise awareness about gender equality, empowerment, and female representation in media. Additionally, collaborations with Salaam Balak Trust, Vision Rescue and Vidhya helps us support underprivileged students in pursuing creative careers.
What are some personal challenges you have faced as a woman in this industry, and how have they shaped your perspective?
Challenges are inevitable, but I strongly believe they shape us. I have always taken on challenges and made them a stepping stone for growth. As the President of WWI-an institution that is constantly innovating-has taught me that obstacles often lead to incredible opportunities.
Personally, I have seen resistance from men and women to encourage a balanced workplace for all. To change things for the better – I had to take many policy decisions which not everyone agreed on. But I feel we need to stick to our beliefs & value system to break through traditional, patriarchal systems and have the courage to implement change.
What’s next for Whistling Woods International in supporting women in film?
I personally want to empower my women students & alumni, provide a supportive and inclusive learning environment, and create a space where talent, not gender, defines success. I am proud to share that two of our WWI Screenwriting alumni were selected by the US Consulate for the International Visitor Leadership Program (IVLP), first time arranged for talented and promising Indian Women Screenplay Writers.
As Meghna Ghai Puri highlights, while progress has been made, there is still much work to be done. Through education, empowerment, and systemic change, women are shaping the future of this industry. One such example is our alumni, Arati Kadav whose recent film Mrs. is a powerful and thought-provoking film that redefines the journey of an Indian woman navigating societal expectations while reclaiming her identity.
Become part of a community that nurtures creativity, fosters innovation, and connects you to a world of opportunities.
Apply Now at www.whistlingwoods.net.
