Success stories often begin in the most unexpected places, and Yogesh Yadav’s journey is no exception. Known as Celtz Roxx in the gaming world, Yogesh rose to fame as the captain of Team Celtz, leading them to victory in the PUBG Mobile Pro League South Asia 2020. But Yogesh’s ambitions didn’t stop at gaming. At just 23 , he transitioned into entrepreneurship and founded RoarX, an electronics brand that has sold over 15 lakh products in under two years and is now valued at over ₹40 crore.
While gaming brought Yogesh fame and financial stability, he realized it lacked the potential to create a deeper impact. “Gaming gave me recognition, but I wanted to do something that could improve people’s lives,” Yogesh shares. This realization led him to step away from esports and YouTube to launch RoarX in 2022.
RoarX began with a simple mission: to provide affordable yet high-quality mobile accessories tailored for Indian consumers. Today, the brand offers a diverse range of products, including chargers , data cables , extension boards, chargers for iPhones (RoarX 20W Charger for iPhone), Samsung phones (RoarX 25W Charger for Samsung Phones), Nothing phones, and CMF phones, as well as durable lightning cables (RoarX Lightning Cable for iPhones) and gaming accessories.
In less than two years, RoarX has achieved remarkable milestones:
- Valuation Milestone: RoarX is now valued at over ₹40 crore based on its YoY growth, revenue & market presence.
- Sales Milestone: Over 15 lakh products sold across India.
- Daily Orders: Processing more than 4,000 orders daily on platforms like Flipkart, Blinkit, Meesho & Amazon.
The brand’s success story has been recognized by platforms like Flipkart (Flipkart Instagram Reel), while its strong performance earned it a spot on Blinkit-a platform known for onboarding only high-performing brands.
Explore RoarX products on Blinkit, Flipkart, or visit roarx.in.
What sets RoarX apart is its commitment to empowering communities. The company employs over 300 people directly/indirectly, with more than 70% of its workforce comprising women, showcasing Yogesh’s dedication to inclusivity. By keeping production local-over 90% of RoarX products are Made in India-Yogesh supports domestic manufacturing while reducing dependency on imports.
From dominating PUBG battlegrounds to creating real-world impact, Yogesh Yadav’s journey is nothing short of extraordinary. With RoarX, he has not only built a successful business but also empowered communities and inspired countless young Indians. As Yogesh puts it, “This is just the beginning.”
