{"id":17717,"date":"2024-10-21T11:29:02","date_gmt":"2024-10-21T11:29:02","guid":{"rendered":"https:\/\/wordpress-1147733-4643473.cloudwaysapps.com\/news\/agency-news\/say-goodbye-to-taboo-discover-thirdbases-bold-take-on-intimate-wellness\/"},"modified":"2024-10-21T11:29:02","modified_gmt":"2024-10-21T11:29:02","slug":"say-goodbye-to-taboo-discover-thirdbases-bold-take-on-intimate-wellness","status":"publish","type":"post","link":"https:\/\/rvrising.com\/blogs\/news\/agency-news\/say-goodbye-to-taboo-discover-thirdbases-bold-take-on-intimate-wellness\/","title":{"rendered":"Say Goodbye to Taboo: Discover Thirdbase\u2019s Bold Take on Intimate Wellness"},"content":{"rendered":"<\/p>\n<p style=\"line-height:1.2;margin-bottom:12pt;margin-top:12pt\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\"><strong>Gurgaon, India, October 21, 2024:\u00a0<\/strong><\/span><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">Ever felt like talking about sexual wellness was the equivalent of discussing state secrets? You\u2019re not alone. In a country where intimacy often falls under a cloud of taboo, Thirdbase Wellness is lighting up the conversation like never before.<\/span><\/span><\/p>\n<p style=\"line-height:1.2;margin-bottom:12pt;margin-top:12pt\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">Founded by Ashmita Rathi and Mukul Bansal, two serial entrepreneurs from Chandigarh, Thirdbase was born out of a simple yet powerful observation.<\/span><\/span><\/p>\n<p style=\"line-height:1.2;margin-bottom:12pt;margin-top:12pt\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">\u201cWomen bleed for 25 days every month, right?\u201d a curious teenager once asked Ashmita. It\u2019s funny at first glance but a stark reminder of just how hush-hush sexual health conversations are, leaving space for wild misconceptions to flourish. That moment stuck with her.<\/span><\/span><\/p>\n<p style=\"line-height:1.2;margin-bottom:12pt;margin-top:12pt\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">On the other hand, one coffee chat with a friend changed Mukul\u2019s perspective. His friend, a stressed corporate executive, confided, &#8220;Work&#8217;s killing my marriage.&#8221; It wasn\u2019t just long hours, it was sexual frustration caused by the overwhelming pressure of hustle culture. That moment made him realize that this was a bigger issue. Founders Mukul and Ashmita shared a vision to break these taboos, which led to the birth of<\/span><\/span><a style=\"text-decoration:none\" href=\"http:\/\/www.thirdbase.co\/\" target=\"_blank\" rel=\"noopener\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">\u00a0<\/span><\/span><span style=\"background-color:transparent;color:#1155cc;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;vertical-align:baseline\"><u>Thirdbase<\/u><\/span><\/span><\/a><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">\u2014a brand creating body-safe bedroom essentials to redefine intimacy for modern Indians.<\/span><\/span><\/p>\n<p style=\"line-height:1.2;margin-bottom:12pt;margin-top:12pt\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">Founded by Ashmita Rathi and Mukul Bansal, two serial entrepreneurs from Chandigarh, Thirdbase was born out of a simple yet powerful observation: we need to normalize conversations about sexual wellness in India. &#8220;We\u2019re not just selling products; we\u2019re on a mission to banish shame and spark open dialogue,&#8221; says Ashmita.<\/span><\/span><\/p>\n<p style=\"line-height:1.2;margin-bottom:12pt;margin-top:12pt\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">So, what exactly does Thirdbase bring to the table? Well, let\u2019s start with their fun, quirky, and inclusive approach. They\u2019re using pop culture references, memes, and a healthy dose of humour to talk about what many find \u201cuncomfortable.\u201d And guess what? Their approach works! Celebrities like **Orry, Seema Anand, and Kusha Kapila** have all given them a thumbs up on social media, recognizing how Thirdbase\u2019s content has caught the attention of a wide audience from couples to singles, from Tier I to Tier III cities. Even brands like **Duolingo and Mokobara** have taken notice.<\/span><\/span><\/p>\n<p style=\"line-height:1.2;margin-bottom:12pt;margin-top:12pt\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">Their social media strategy isn\u2019t just about pushing products either. It\u2019s about breaking stereotypes, fighting misinformation, and educating people with a sprinkle of fun. They want to create a community of people who celebrate their intimate needs, without the shame or stigma that society often attaches to such topics.<\/span><\/span><\/p>\n<p style=\"line-height:1.2;margin-bottom:12pt;margin-top:12pt\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">Thirdbase\u2019s product line is just as impressive, offering bedroom essentials that are both discreet and beautiful. These products are meant for everyone, whether you\u2019re flying solo or sharing those moments with a partner. With Thirdbase, building a better relationship with your body is just a speed setting away.<\/span><\/span><\/p>\n<p style=\"line-height:1.2;margin-bottom:12pt;margin-top:12pt\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">Their target audience is wide-ranging\u2014anyone between 21 and 45, from all corners of India. Whether you\u2019re a millennial exploring self-care or a Gen Z figuring out relationships, Thirdbase has something for you.<\/span><\/span><\/p>\n<p style=\"line-height:1.2;margin-bottom:12pt;margin-top:12pt\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">In short, Thirdbase Wellness isn\u2019t just a brand; it\u2019s a movement. One that\u2019s smashing myths, embracing inclusivity, and giving sexual wellness a deserving place in your bedside drawer.<\/span><\/span><\/p>\n<p style=\"line-height:1.2;margin-bottom:12pt;margin-top:12pt\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">It\u2019s time to stop shying away from bedroom conversations. So, why keep bedroom conversations under wraps? At Thirdbase, intimacy isn\u2019t just a whisper\u2014it\u2019s a bold, fun-filled celebration. Take the leap, and discover a space where your wellness, self-care, and intimate experiences are redefined and celebrated in the most exciting way possible.<\/span><\/span><\/p>\n<p style=\"line-height:1.2;margin-bottom:12pt;margin-top:12pt\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">Tags:<\/span><\/span><\/p>\n<p style=\"line-height:1.2;margin-bottom:12pt;margin-top:12pt\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">SexualWellnessForAll | ThirdbaseRevolution | NoMoreShame | InclusiveHealth | SexEdMadeFun | IntimacyEssentials | PopCultureWellness<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gurgaon, India, October 21, 2024:\u00a0Ever felt like talking about sexual wellness was the equivalent of discussing state secrets? You\u2019re not alone. In a country where intimacy often falls under a cloud of taboo, Thirdbase Wellness is lighting up the conversation like never before. Founded by Ashmita Rathi and Mukul Bansal, two serial entrepreneurs from Chandigarh,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":17718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[952],"tags":[],"class_list":["post-17717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-news"],"_links":{"self":[{"href":"https:\/\/rvrising.com\/blogs\/wp-json\/wp\/v2\/posts\/17717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rvrising.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rvrising.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rvrising.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rvrising.com\/blogs\/wp-json\/wp\/v2\/comments?post=17717"}],"version-history":[{"count":0,"href":"https:\/\/rvrising.com\/blogs\/wp-json\/wp\/v2\/posts\/17717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rvrising.com\/blogs\/wp-json\/wp\/v2\/media\/17718"}],"wp:attachment":[{"href":"https:\/\/rvrising.com\/blogs\/wp-json\/wp\/v2\/media?parent=17717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rvrising.com\/blogs\/wp-json\/wp\/v2\/categories?post=17717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rvrising.com\/blogs\/wp-json\/wp\/v2\/tags?post=17717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}