Inside VR7 Fragrance, the Indian Extrait de Parfum House Everyone’s Talking About
In a quiet corner of Jabalpur, Madhya Pradesh, a young Indian perfume brand is doing what almost no domestic fragrance house has managed before — building a luxury Extrait de Parfum line that competes with imported niche perfume on quality, while undercutting it on price by an order of magnitude. The brand is VR7 Fragrance,…